The Most Destructive Illusion about Success
November 24, 2006
Have you ever put your heart and soul into a project, just to see
your very first attempts to make it succeed miserably fail?
If you have, you are no different than most other successful
Despite that we all are attracted to the "overnight success
stories" we see on television and in the news, for most people,
these stories can ultimately be more disillusioning than
Rather than fortifying us for the long and bumpy but ultimately
joyous and successful journey ahead whenever you launch a new
endeavor, having the image that it's all going to happen
overnight for you very likely will be your undoing.
Famed success coach Brian Tracy summed it up beautifully by
"The difference between successful people and
unsuccessful people is that successful people
fail many more times than unsuccessful people."
I personally experienced the wisdom of that understanding right
after my first book was published. Like many authors, I
envisioned hundreds of bookstore customers lining up for me to
benevolently sign copies for them.
I'm afraid to say, it didn't quite happen like that.
I was living in Atlanta at the time and arranged my first signing
at The Phoenix and Dragon - the largest spiritual/inspirational
bookstore in the city.
The store was celebrating its 15th anniversary and had authors
scheduled to appear throughout the three-day event.
I was scheduled Sunday at 5 p.m. - the last day and time slot of
Brimming with anticipation, I was put into a private signing room
in the beautiful store, and . . .
. . . for the next hour and half, had little more to do than to
read my own book, and wonder for what purpose in the world I had
felt so driven to spend four years writing it.
Despite a nice sign placed outside the room exhibiting images of
both me and my book, "The 9 Insights of the Wealthy Soul," not a
single customer entered the room.
As each minute passed, I became increasingly anxious.
Do they not like the title? I wondered.
Do they not like the book cover?
Do they not like . . . what 'I' look like?
After 90 minutes of this torture, I was absolutely distraught.
For the four years writing the book, I had felt a sense of
mission and purpose like never before in my life.
Had God just been fooling with me?
Working a full 8-9 hour day in my holistic clinic, I had lived
on a strict regimen during the four years of getting into bed by
9:30 p.m., so I could quiet my mind and feel a sense of surrender
before turning out the lights at 11:00.
I would sleep with that silent potentiality, so I could wake up
at 5:30 in the morning and have two pristine hours of writing
before heading into my clinic.
Before I ever began each session writing, I would close my eyes
for 10 minutes, and end my meditation whispering, "God, please
grant me the words to touch just one person's life."
I truly was inspired, and despite my ascetic lifestyle, I knew
that's what I had to do to maintain the grace in my words with
which I wanted my readers to eventually be touched.
Now, sitting there alone at my first book-signing, I wondered if
my entire life wasn't just a big joke.
I watched the minutes agonizingly tick by on a clock on the wall.
At 6:25 pm - just before the store's closing - defeated, I began
to get myself ready to leave.
And at that moment, just when I couldn't feel any worse, a
middle-aged couple walked in the room.
Trying to regain my composure, I managed to hide my emotions and
The moment I shook their hands, I felt something shift inside me.
I began to give them a summary of my book:
"Well," I started hesitantly, "It's called 'The 9 Insights of the
Wealthy Soul.' And it's a story of a WWII pilot, my dad, and the
lessons he was giving me in wealth accumulation while he was
facing a terminal illness. And each lesson in the story becomes
much deeper lessons about life and death, and finding the
greatest spiritual meaning anytime we are facing our greatest
Both the man and the woman's eyes were now glued on me. I felt a
tingle go up my spine. There was something different about the
way they were looking at me that I couldn't quite identify. But I
didn't know what else to say. However, additional words were
The couple turned to each other, and the husband nodded solemnly
to his wife. She then told me, "I think we'll get the book."
My heart began to pound. But instinctively, despite the impulse
to jump in the air, click my heels and wring their hands to thank
them for being my first readers ever and saving my life, I
realized the woman was trying to say something else.
"The reason we're buying it," she said hesitantly, "is . . . our
son committed suicide two years ago." She took my hand. "Maybe
your story will help us get over it."
I felt my eyes glisten. I was speechless.
In that moment, I knew if I never sold another copy of the book,
my four years of writing it had served its purpose.
My prayer to God of asking for the words to touch just one
person's life had already been answered.
And though I would have many more years of challenges until my
book did start to be bought in the thousands, this couple's story
was all the motivation I needed at that point to keep me moving
And now, having heard thousands of similar stories both told to
me at book signings and emailed to me by gracious readers, I have
become more motivated than ever to keep on reaching people and
hearing their stories.
So now, what's your story, my friend?
Regarding your own goals, did you have a similar illusion as I
did of how easy you believed success was going to be in achieving
Despite that illusion, are you continuing to take one small but
enthusiastic step ahead at a time?
And by doing that, have you also discovered that not only
are you gradually changing your own life, you are changing
others lives, as well?
Don't let your dreams be destroyed by shallow illusions.
The greatest of lives are made all in the same way:
One challenge . . . one hurdle . . . one step . . . and one small
victory at a time.
--- Copyright © Michael R. Norwood, D.C., C.C.N.
Dr. Michael Norwood is the best-selling author of "The 9 Insights
of the Wealthy Soul" which has been featured in the Wall Street
Journal and The Atlanta Journal & Constitution. Interviews of him
have been broadcast on more than 300 radio and television
stations worldwide. His books have changed the lives of thousands
of readers and have profoundly affected me as well.
Have something you would like to share?
An insight that has helped you?
We invite you to submit a story/article/poem.